Today lululemon is launching the Like Nothing Bra, its latest bra innovation rooted in the Science of Feel, a concept that takes a human-first approach to performance and potential. Engineered to feel like a second skin, the Like Nothing Bra provides uncompromised comfort in a distraction-free design that performs day to night. The new bra offers industry-leading innovation and is the first product to be introduced within lululemon’s expanded intimates offerings to support guests both in studio and in life.

The Like Nothing Bra was developed over four years in lululemon’s R&D lab, Whitespace™, using the same approach that informed the design of the Enlite Bra (launched in 2017). Those insights surfaced through research lululemon conducted aimed at getting to the heart of how women want to feel in their bra. Through this research and testing, lululemon learned that women feel that they have to compromise on comfort, performance or aesthetics when selecting a bra. For Like Nothing, the main insight that drove this innovation was the desire for an uncompromised “better than naked” feeling in a bra. This is achieved by engineering the fabric-to-skin interaction through a unique combination of fabric properties, 3D construction and elevated fit.

lululemon’s Like Nothing Bra brings together beautiful design, unparalleled comfort and technical performance for daily activities and expands guests’ choice in how they want to feel. The versatility of the Like Nothing Bra is grounded in its construction, which provides even levels of compression across the body for a smooth fit, natural shape and ease of movement. Core to the bra’s innovative sensation is lululemon’s own Light Ultralu™ fabric, with added Lycra, which molds to the body with a buttery-soft, barely-there feel. A technical performance fabric, Light Ultralu also offers sweat-wicking capabilities and lightweight breathability. Strategically-placed bonding and three-dimensional molded cups, coupled with minimal seams and free-cut edges put comfort at the forefront, while stitch-free hook-and-eye closures lie flat against the body. Discrete variations in construction as well as cup and band specifications, create consistent fit and movement management across the bra’s full spectrum of 20 sizes.

The Like Nothing Bra ($68 USD) is available online and in lululemon stores starting today, sizes 32B-E, 34A-E, 36A-E, 38C-DD.