Stakeholder engagement is central to how lululemon operates and evolves. We define stakeholders as individuals or groups who affect or are affected by our business. Through engagement, we gain valuable insights, share our impact work, and may co-create solutions that generate shared value.

We engage with stakeholders to gain valuable perspectives that inform our strategy and support our response to emerging opportunities and challenges. Throughout the year, we engage with both internal and external stakeholder groups, including the following:

Who we engage How we engage
Business Partners We collaborate with business partners including non-product suppliers, reselling partners, and Ambassadors, to share knowledge, inform priorities, and advance industry practices.
Civil Society We work with non-governmental organizations (NGOs) on issue-specific initiatives at both local and global levels. These collaborations help us address complex challenges and amplify our impact through shared expertise and action.
Communities Strong relationships with local communities are essential to how lululemon operates. Through ongoing engagement with non-profits, and athletes in our Ambassador program, we stay connected to current issues and emerging best practices.
Employees Listening to employees helps us to grow and do our best work. We create space for open dialogue and meaningful connection with People Networks11 People Networks are employee-led communities, open to all employees, and meant to offer space to build connection and support personal and professional development., listening sessions, focus groups, town halls, and topic-specific surveys, and gather insight into employee experience with regular surveys.
Guests Guest22 Customers of our brand. feedback plays an important role in shaping how we show up, both in-store and online. We are engaged with our guests through our Educators33 Educators oversee guest experience in our retail stores. They are responsible for engaging and connecting with our guests and sharing product education., Guest Education Centres44 Guest Education Centres refer to lululemon's customer service teams., emails, and social media channels, among other channels.
Industry We participate in multilateral industry associations and working groups to drive collective progress across our sector. Learn more on our Partnerships & Memberships page.
Product Suppliers We engage with suppliers through multiple touchpoints—from onboarding and regular assessments, to capacity-building grants, training programs, and supplier summits. Our sustainability, sourcing, and production teams maintain ongoing engagement to foster continuous improvement and shared progress.
Shareholders We value ongoing dialogue with our shareholders and consider their feedback an important component of our governance and decision-making processes. We host quarterly earnings calls, organize investor summits, and maintain open dialogue on both fundamental and ESG topics. Learn more on our Investors page.
Workers in the Supply Chain Our policies and practices are designed to support workers55 The people employed by suppliers that are involved in the manufacturing of products and materials for lululemon. across our supply chain. From the start of each supplier relationship, we set clear expectations aligned with our Vendor Code of Ethics. Through on-site facility assessments and targeted projects, we aim to engage directly with workers to hear their perspectives and support their wellbeing. Workers can also confidentially share concerns or grievances at any time by contacting us at [email protected].

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Partnerships and Memberships