When you feel your best, you perform your best.

Driven by science, research, and development, our approach to design is rooted in our desire to engineer versatile, distraction-free apparel that moves with our guests through their changing environments and activities. We work with our global network of ambassadors and guests to collect feedback and identify opportunities for innovation that push the boundaries within the athletic apparel market.

The Science of Feel

Our product innovation philosophy, aligning functionality and design.

Our high-performance, technical proprietary fabrics and innovative construction techniques deliver unparalleled feel, fit, and performance. Every seam, stitch, and detail are mindfully considered and rigorously tested.

Developing World-Class Fabrics

Our proprietary fabrics, innovative design concepts, and functional technology support  ultimate performance potential.

To help our guests feel their best, we undertake deep research to engineer sensation using our technical fabrics, best-in-the-world construction  techniques, and strategic fits and features.

Products

Spotlight On: Everlux™

The ultimate technical performance fabric designed for high-intensity workouts. Everlux™ knits Lycra® fibre with wicking yarns that pull sweat away from the body and help it evaporate.

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Inclusive by Design

When we design with inclusion in mind, we design for as many people as possible, and consider the full range of human difference.

We strive to use inclusive design principles across our entire business, including our product assortment. Grounded in our commitment to Inclusion, Diversity, Equity, and Action (IDEA), our guests can expect technical design, quality, comfort, and performance across every product category and fit offering.

Innovating for a Sustainable Future

We are committed to making products that are better in every way.

We seek to lead in the innovation of new materials, designs, and methods of make that reduce environmental impacts. We work to deliver high performance, beautiful products that last, and minimize negative impact before, during, and after their creation. 

Our Planet