Why It Matters 

Inclusion and equity help shape our company, industry, and communities. We aim to foster a shared sense of respect and belonging, and we aim to empower all individuals across our collective by seeking opportunities to broaden our perspectives, collaborate meaningfully, and embrace continuous learning. By always striving to be an inclusive and equitable organization, we aim to reflect a variety of perspectives and better meet the needs of the global communities we serve.

What We're Doing 

IDEA (Inclusion, Diversity, Equity, and Action) is a designated function within lululemon that helps us create an environment that is equitable, inclusive, and fosters growth. It also supports the development of innovative solutions, products, and experiences.

Our IDEA Mission

Expand being well to encompass a culture of inclusion where diversity is celebrated, equity is the norm, and action is the commitment. 

Our Commitment 

At lululemon, our commitment to IDEA is deeply embedded in how we operate and grow as a business. Guided by our values of connection and inclusion, we strive to build trusting relationships. We build those relationships by listening, being in community, and valuing our full collective for the different experiences and ideas they bring to the table.

“Inclusion is not just a value we hold—it is a practice we live and lead with. We are proud of the sustained, intentional work that brings inclusion and equity to life across our programs, initiatives, and internal and external touchpoints. This work reaches our people, ambassadors, guests, and the broader collective, shaping experiences that foster high care and high performance.

Our culture is what sets us apart. It is the foundation that enables us to deliver meaningful value every day— by fostering belonging, cultivating authentic communities, and driving product excellence. We enable the business by ensuring that inclusive design and inclusive leadership are embedded throughout everything we do.

We believe inclusion must be felt, not just stated. It must be experienced in the way we show up, the way we listen, and the way we build. By centering listening, connection and taking intentional action, we continue to build the future we envision—one we’re proud of and one that reflects who we are.”

Stacia Jones 

Global Head of IDEA, Employee Relations, and Employment Policy & Compliance

We envision a more equitable world—where wellbeing reaches every community we serve.

Our Focus Areas
Employees

Employees

We believe our people succeed because we create an inclusive and enriching environment that fosters growth and provides opportunities for all.

Guests

Guests

We support ongoing efforts to ensure our stores, ecommerce channels, and the ways we engage guests are welcoming, supportive, and accessible for all.

Business Partners

Business Partners

We seek to work with partners who share our values and collaborate with us to support robust standards and the wellbeing of people who make our products or support our business.

Communities

Communities

We are committed to creating positive change in the communities we serve through engagement and partnerships with organizations that advance equity in wellbeing.

Our Progress

Inclusive and Equitable Design 

Inclusive and Equitable Design 

We design for as many people as possible, including store locations, employment policies, and product and guest interactions.

IDEA Engagement  

IDEA Engagement

We develop programs and resources that promote inclusive behaviors, nondiscrimination, and equal opportunity.

Communities

People Networks 

We support People Networks (PNs): employee-led communities, open to all, that are designed to cultivate connection.

A Message from our Chief People & Culture Officer, Susan Gelinas

A Message from our Chief People & Culture Officer, Susan Gelinas

I am proud of our continued evolution through IDEA, focusing on making changes grounded in our values. Open conversation, active listening, and continuous learning are integral to this journey. They support our commitment to engaging with the broader community to understand opportunities for evolving behaviors, commitments, and actions—both within our organization and across our collective.

Our people are the heart and soul of this company, driving us forward every day—we intend for IDEA to be integrated through all we do. We are proud of the progress we are making, are committed to the journey ahead, and are all stronger because of the culture we continue to build together.

Spotlight On: Inclusive and Equitable Design and Accessibility

Our commitment to Inclusive and Equitable Design and Accessibility comes to life through efforts that educate and engage our teams across our entire business to make inclusive decisions that translate to equitable outcomes. This work goes beyond our products and becomes a powerful means to communicate to and support our guests, employees, and communities. We aim for design to be a catalyst for inclusion, helping people see themselves reflected and valued in our programs, products, and systems.