lululemon is a leading brand for people around the world who want to live a healthy and active lifestyle.

Our strengths are driving our global growth and guest loyalty:

  • Top quality, technically advanced product that offers unique and proprietary innovations
  • A strong culture that connects our guests, our collective, and our communities
  • The commitment to create positive change for our people and planet

Read our Annual Reports

From the moment we opened our first store in 1998, we have differentiated our brand with fashionable, functional product and distinctive experiences that our guests value.

Power of Three x2 Growth Plan

We are executing against our Power of Three ×2 growth plan, which includes our Product Innovation, Guest Experience, and Market Expansion pillars.

These pillars, along with our Impact Agenda priorities, will drive our strategies for the near and long term, as well as capture our passion for our guests, our commitment to innovation, and our desire to have positive impact across the communities and regions in which we operate.

Our Differentiators

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Long Runway for Growth

We believe that we are early on our growth curve and have significant opportunities across categories, geographies, and channels.

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Strategic International Expansion

Our international growth demonstrates the power of our brand across geographies and cultures.

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Focus on Meaningful Social Impact

Through the commitments in our Impact Agenda, we recognize the responsibility we have to create and sustain positive change.

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Investing in Both Brick & Mortar and Digital Growth

We take an omni view of our business and want to be there for our guests wherever and whenever they want to shop. This includes ongoing investment in both our store fleet and our digital capabilities.

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Innovating for the Future

Guided by our Science of Feel innovation platform, we continue to raise the bar in our core Yoga, Run, Train, and On the Move categories, while also testing and learning in new categories.