lululemon is a leading brand for people around the world who want to live a healthy and active lifestyle.

Our strengths are driving our global growth and guest loyalty:

  • Top quality, technically advanced product that offers unique and proprietary innovations
  • A strong culture that connects our guests, our collective, and our communities
  • The commitment to create positive change for our people and planet

Read our Annual Reports

From the moment we opened our first store in 1998, we have differentiated our brand with fashionable, functional product and distinctive experiences that our guests value.

Our Key Priorities

We are executing against our plan to return our North America business to growth, drive continued momentum in our international markets as we scale, and set up our business for the future.

Our pillars of product creation, product activation, and enterprise enablement, along with our Impact Agenda 2030 priorities, are driving our strategies and will capture our passion for our guests, our commitment to innovation, and our desire to create a positive impact across the communities and regions in which we operate.

Our Differentiators

growth icon

Long Runway for Growth

We believe that we are early on our growth curve and have significant opportunities across categories, geographies, and channels.

international expansion icon

Strategic International Expansion

Our international growth demonstrates the power of our brand across geographies and cultures.

social impact icon

Focus on Meaningful Social Impact

Through the commitments in our Impact Agenda, we recognize the responsibility we have to create and sustain positive change.

investing icon

Investing in Both Brick & Mortar and Digital Growth

We take an omni view of our business and want to be there for our guests wherever and whenever they want to shop. This includes ongoing investment in both our store fleet and our digital capabilities.

innovating for future icon

Innovating for the Future

Guided by our Science of Feel innovation platform, we continue to raise the bar in our core product categories, while also testing and learning in new categories.