Heidi O'Neill joined lululemon in September 2026 as Chief Executive Officer and serves as a director on lululemon’s Board of Directors.
Ms. O’Neill is a seasoned retail executive with more than three decades of growth and turnaround experience in the athletic apparel industry. She spent more than 25 years at Nike, Inc., most recently serving as President, Consumer, Product & Brand, where she oversaw the global consumer and product engine.
During her tenure, she played a central role in Nike’s growth from a $9B+ business into a $45B+ global leader. She led operations across more than 170 countries and held responsibility for Nike’s global direct-to-consumer and digital business.
She also spent more than 15 years directly leading apparel, merchandising, design, and innovation businesses through periods of rapid growth, including establishing and building the company’s Women's business into a multibillion-dollar franchise.
Ms. O’Neill began her career in advertising at Foote, Cone & Belding before serving as Director of Marketing for the Dockers brand at Levi Strauss & Co. She brings additional strategy and leadership perspectives through her Board service and currently serves on the Board of Directors of Hyatt Hotels, having also served on boards such as Spotify Technologies, as well as other companies.