We are uniquely positioned and differentiated in the market.

Our guests want to live a healthy and active lifestyle, wear products that perform, and be part of a community. These consumer behaviors, along with our focus on product innovation, the guest experience, and market expansion, drive our business today and into the future.

Our Key Priorities

We are executing against our plan to return our North America business to growth, drive continued momentum in our international markets as we scale, and set up our business for the future.

Product Creation

We are reenergizing our product engine by increasing the frequency and breadth of new styles and improving our agility and speed to market, with a focus on technical sweat solutions, generating newness, and maintaining our premium positioning.

Product Activation

We are focused on accelerating our brand strength and bringing our products to life in new and compelling ways by elevating our in-store and digital experiences. Targeted initiatives are also underway to deepen engagement with high-value guests.

Enterprise Enablement

We are continuing to sharpen our operational efficiency as we work to strengthen our business in North America and around the world.