We are uniquely positioned and differentiated in the market.

Our guests want to live a healthy and active lifestyle, wear products that perform, and be part of a community. These consumer behaviors fuel our momentum, today and into the future.

Power of Three ×2

Building on our successful Power of Three strategy that drove revenue growth from $3+ billion to $6.25 billion between 2018 and 2021, we are doubling down on three strategic pillars to achieve our goal of $12.5 billion in revenue by 2026.


Product Innovation

Double men’s revenue by 2026.

Guest Experience

Double digital revenue by 2026.

International Expansion

Quadruple international revenue by 2026.