We are uniquely positioned and differentiated in the market.

Our guests want to live a healthy and active lifestyle, wear products that perform, and be part of a community. These consumer behaviors fuel our momentum, today and into the future.

“We are in the early innings of our growth, as we continue to expand across geographies, categories, and channels. Our success over multiple years demonstrates the ongoing strength of lululemon and the tremendous growth potential of the business.”

Calvin McDonald

CEO

Power of Three ×2

Building on our successful Power of Three strategy that drove revenue growth from $3+ billion to $6.25 billion between 2018 and 2021, we are doubling down on three strategic pillars to achieve our goal of $12.5 billion in revenue by 2026.


Product Innovation

Double men’s revenue by 2026.

Guest Experience

Double digital revenue by 2026.

International Expansion

Quadruple international revenue by 2026.

Impact Agenda

In 2020, we introduced our Impact Agenda with three pillars to focus our sustainability and social impact efforts. It is central to our overall business strategy and embedded into our day-to-day practices to catalyze innovation and progress, both across our entire organization and within the communities we serve.

Be Human

Our vision for creating environments that are equitable, inclusive, and foster growth for our employees, ambassadors, and the people who make our products.

Be Well

Our vision for advancing equity in wellbeing and contributing to conditions for the communities we serve to thrive.

Be Planet

Our vision for innovating our products and minimizing environmental impacts along our value chain.