lululemon is celebrating its 20th Birthday, launching its newly evolved manifesto with limited-edition product and community parties around the world.
WORDS TO GROW BY
lululemon’s manifesto has been an iconic, visual representation of the brand since its inception. Over the years, it has grown and evolved, and to mark the occasion, the word collage has undergone a refresh to inspire guests and spark conversation once again.
Led by lululemon’s Brand Creative Director, Rémi Paringaux, the newly designed manifesto showcases lululemon’s long-standing brand values across nine themes, including: Integrity, Personal Responsibility, Social Impact, Honesty/Authenticity, Overcoming Fear, Greatness, Purpose, Elevating the World (even on hard days), Fun + Laughter, Sweat + The Practice of Yoga. Each line has been intentionally designed to inspire, provoke thought and create conversation, and comes to life on lululemon shoppers, in stores, with special edition product and at various community events.
LIMITED-EDITION PRODUCT
The 9818-20Y limited-edition product capsule features the new manifesto artwork and special 9818-20Y graphics in various forms of print, embossing, reflectivity and knit patterns across core men’s and women’s designs. Women’s styles included in the capsule are the Energy Bra, Swiftly Tech SS Crew Wunder Under Pant Hi-Rise, and Scuba Hoodie IV. Men’s styles include lululemon’s 5-Year Basic T, Sojourn Hoodie and T.H.E Short 9”. The capsule collection is available for a limited time in stores and online globally starting in late August 2018.
PARTIES TO STOP BY
lululemon is also marking its 20th Birthday with community celebrations around the world, including the SeaWheeze™ Half Marathon and Sunset Festival on September 22 in lululemon’s hometown of Vancouver, BC. Among the many activations, SeaWheeze guests can check out the Seek Curiosity Booth, a freestanding augmented reality pod that uses unique Facebook AR technology to bring the new manifesto to life and create a moment of mindfulness in the midst of the Sunset Festival afterparty. Tickets to the SeaWheeze Sunset Festival are available at WWW.SEAWHEEZE.COM.
In NYC, lululemon partnered with Good Luck Dry Cleaners, a local NYC art collective, who constructed an installation featuring artwork by Acosta and sculptures by Jeremy Penn which showcases lululemon’s manifesto. The installation was unveiled at a party for 600 and on display at lululemon’s 5th Avenue store until September 22.
The party continues throughout September in Asia, with local celebrations in Shanghai, Beijing, Chengdu, Shenzhen, Tokyo, Seoul and Singapore, followed by lululemon’s third Unroll China in October with mass yoga events taking place across eight new cities. Registration information for Unroll China and local Asia community celebrations can be found via local stores, WeChat and Instagram.
Finally, lululemon Australia has partnered with the National Gallery of Victoria to offer 20 weeks of yoga, meditation, and mindful practices starting in November. The events will be led by lululemon’s Melbourne ambassadors in the NGV’s interior galleries and its outdoor gardens.