Community Engagement

Community is the backbone of lululemon.

Our brand grew through grassroots, community-led engagement. The authentic relationships we build with our guests and ambassador in store, online, and at local events are the foundation for our strong community. No matter where we are, we strive to create one collective in support of one another.

Leading with Human Connection

Our community engagement is grounded in thinking globally, acting locally, and staying true to our purpose and values.

We are always adapting to our guests’ and community’s needs – whether through feedback on our products, engaging through our social channels, or how we host events on a global and local scale.

Our Ambassadors

lululemon ambassadors bring our brand to life around the world.

Our ambassador program creates ongoing partnerships with values-driven role models in our communities – from local influencers to professional athletes – to inspire our guests, our employees, and the communities we serve.

Meet our ambassadors

Community Wellbeing

When individuals feel healthy, supported, and connected within their communities, their overall wellbeing improves. They are more equipped to care for themselves and others, adapt to challenges, and contribute to a stronger, more resilient society.

Learn how we are we are advancing mental health and wellbeing through movement and mindfulness through our global impact initiative lululemon Gives.

Spotlight On: An Invitation to FEEL

Our largest, fully integrated global brand campaign to date explores what it means to be well, grounded in our longstanding belief that the better we feel, the better we perform.