At lululemon our purpose

At lululemon, our purpose is to elevate human potential by helping people feel their best. For over 25 years, we have worked to create value in our communities through movement, mindfulness, and connection, and to address social and environmental barriers to collective wellbeing.11 We define wellbeing as a lifetime practice of three interconnected elements: physical, social, and mental wellbeing.

We believe we have a role to play in advancing the wellbeing of people and our planet, for a resilient business, thriving industry, and healthier future.

In 2025, we launched Impact Agenda 2030, a renewed vision, strategy, and set of goals to guide our impact work through 2030. With this vision, we aim to support business resilience and adaptability, while maintaining our focus on accountability and collaboration.

Impact Agenda 2030 builds on what we achieved and learned from the original Impact Agenda we created in 2020, which formalized our longstanding impact work and established company-wide social and environmental goals. It is embedded into our company strategy and operations, and incorporates our learnings over the years while reflecting the evolving landscape of our industry.

Impact Agenda 2030 is organized around two pillars–People and Planet–and six impact areas that reflect our strategic focus on topics that matter to our company and our industry.

Impact Agenda 2030

Vision: We move together to drive resilience and innovation for people and the planet.

Impact Areas & 2030 Goals

People

Impact Area

Elevating employee wellbeing through a culture of growth and inclusion

2030 Goals

  • Maintain global gender pay equity and full pay equity in the United States2
    2 "Pay equity" refers to equal pay for equal work. "Full pay equity" includes gender and race. We have achieved gender pay equity globally and full pay equity in the United States and have continued to maintain it based on our periodic analysis. Our analyses are point-in-time and may vary as workforce composition and roles evolve. See our latest Impact Report for details.
  • Achieve top-quartile results in employee inclusion and wellbeing3
    3 This goal will be measured using employee survey results on questions related to inclusion and wellbeing. The survey will be conducted through a global third-party retail industry benchmark, which compares participating retailers and reports relative standing across the cohort. Top quartile performance means a ranking in the top 25% of participating organizations.

Impact Area

Supporting supply chain worker4 4 The people employed by suppliers that are involved in the manufacturing of products and materials for lululemon. rights, and wellbeing for their communities

2030 Goal

  • Support 200,000 participants across supplier communities with access to projects to advance gender equity, financial resilience, and worker engagement5
    5 This goal is cumulative (2026-2030) and will be measured based on the number of participants who actively engage with a supply chain wellbeing project enabled by lululemon. Participant numbers will be self-reported. Participants may be counted more than once if they take part in multiple initiatives over the years. "Participants" refers to workers in our suppliers' facilities, the communities where they live, and broader communities connected to the apparel industry. "Projects" may include strategic partnerships such as industry program pilots, research funding, our vendor partnership program, and participation in industry initiatives.

Impact Area

Fostering mental health and wellbeing through movement and mindfulness

2030 Goal

  • Provide 20 million participants with experiences to advance mental health and wellbeing through movement and mindfulness6
    6 This goal is cumulative (2026-2030) and will be measured based on the number of participants who receive services from lululemon Gives partners or those who actively participate in programming or activations funded or enabled by lululemon Gives. Participant numbers will be self-reported by partners. Participants may be counted more than once if they take part in multiple initiatives over the years. "Experiences" may refer to programs, services, or resources from lululemon or third parties focused on mental health and wellbeing.

Planet

Impact Area

Minimizing emissions from product creation, transportation, and our operations

2030 Goal

  • Maintain 60% absolute reduction in greenhouse gas (GHG) emissions7
    7 "Absolute reduction in GHG emissions" is the reduction in the total amount of GHG emissions emitted into the atmosphere over a specific period.
    in our own operations8
    8 “Own operations” refers to facilities where lululemon has direct operational control: stores, distribution centres, offices, e-commerce operations, and Guest Education Centres. These do not include franchises, manufacturing, transportation, or logistics along our value chain.
    (Scope 1 and 29
    9Scope 1 Emissions: Direct emissions from our own operations. Scope 2 Emissions: Indirect emissions from the generation of energy purchased for use in our own operations. Our climate data in the 2025 Impact Data & Indices Supplement contains both market-based and location-based emissions. Our goal uses market-based emissions. In alignment with the GHG Protocol Scope 2 Guidance, Scope 2 emissions can be reported based on either of the two allocation methods. Location-based emissions reflect the average emissions intensity of grids where energy consumption occurs, while market-based emissions are associated with electricity and contractual instruments that companies have purposefully chosen.
    ) from a 2018 baseline10
    10 The Science Based Targets initiative (SBTi) has validated our near-term science-based Scope 1 and 2 emissions reduction target. This goal is measured on a calendar year basis. (The SBTi develops standards, tools, and guidance that allow companies to set GHG emissions reduction targets.) See our latest Impact Report for details.
  • Achieve 60% intensity reduction in GHG emissions11
    11 "Intensity reduction in GHG emissions and emissions intensity" is the reduction in the amount of GHG emissions per unit of activity, output, or any other organization-specific metric over a specific period. We measure emissions intensity as tCO2e per $ million USD of gross profit.
    in purchased goods and services, and upstream transportation and distribution (Scope 312
    12 Scope 3 Emissions: Indirect upstream and downstream emissions across the lululemon value chain. Note that this includes a broader scope than what is included in our science-based target.
    ) from a 2018 baseline13
    13 Our Scope 3 goal includes Category 1 (with the exclusion of "other purchased goods and services," which relate to non-product spend) and Category 4 emissions, as defined by the Greenhouse Gas (GHG) Protocol. This exceeds the SBTi requirement of including at least two-thirds of Scope 3 emissions. The SBTi has validated our near-term science-based Scope 3 emissions intensity reduction target. This goal is measured on a calendar year basis. See our latest Impact Report for details.

Impact Area

Developing circular product solutions1414 Solutions such as adopting preferred materials for products, fostering circular design principles, or offering solutions to extend product use. for our business and guests1515 Guests are customers of our brand.

2030 Goals

  • Make 90% of products that contain at least 25% preferred materials1616 We consider materials to be preferred when their production processes have the potential to minimize impacts on areas like climate, nature, or communities, compared to the conventional equivalents, and/or when they align with independent third-party certifications, schemes, or standards. Where applicable, we use the Textile Exchange 2026 Preferred Production Systems guidance to inform the continued development of our framework for evaluating materials. We regularly assess the attributes for preferred materials and evolve our definition as needed. Please see the 2025 Impact Report for details on what preferred materials may include. by weight1717 This excludes trims, which are estimated to be a small portion of our overall portfolio. “By weight” refers to the weight of materials in our products. This is measured using products procured (i.e., products associated with purchase orders created during the fiscal year). Note: Trims are minor components added to a product for functional or decorative reasons (e.g., buttons, zippers, snaps).
  • Offer guests in 90% of global markets opportunities to extend product use, including repair or resale1818 Global markets refers to markets where lululemon operates. This goal does not include outlets, pop-ups, airport stores, franchise markets, or markets with fewer than four stores. As of 2025, resale was offered only in the United States. In August 2026, we expanded to an online resale shop in Canada.

Impact Area

Deepening our focus on nature-derived materials, water, and chemicals management

We continue to develop our approach and work in this area. See Nature for more details.