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OUR IMPACT VISION
At lululemon, our purpose is to elevate human potential by helping people feel their best. For over 25 years, we have worked to create value in our communities through movement, mindfulness, and connection, and to address social and environmental barriers to collective wellbeing.11 We define wellbeing as a lifetime practice of three interconnected elements: physical, social, and mental wellbeing.
We believe we have a role to play in advancing the wellbeing of people and our planet, for a resilient business, thriving industry, and healthier future.
In 2025, we launched Impact Agenda 2030, a renewed vision, strategy, and set of goals to guide our impact work through 2030. With this vision, we aim to support business resilience and adaptability, while maintaining our focus on accountability and collaboration.
Impact Agenda 2030 builds on what we achieved and learned from the original Impact Agenda we created in 2020, which formalized our longstanding impact work and established company-wide social and environmental goals. It is embedded into our company strategy and operations, and incorporates our learnings over the years while reflecting the evolving landscape of our industry.
Impact Agenda 2030 is organized around two pillars–People and Planet–and six impact areas that reflect our strategic focus on topics that matter to our company and our industry.
Vision: We move together to drive resilience and innovation for people and the planet.
Impact Area
Elevating employee wellbeing through a culture of growth and inclusion
2030 Goals
Supporting supply chain worker4 4 The people employed by suppliers that are involved in the manufacturing of products and materials for lululemon. rights, and wellbeing for their communities
2030 Goal
Fostering mental health and wellbeing through movement and mindfulness
Minimizing emissions from product creation, transportation, and our operations
Developing circular product solutions1414 Solutions such as adopting preferred materials for products, fostering circular design principles, or offering solutions to extend product use. for our business and guests1515 Guests are customers of our brand.
Deepening our focus on nature-derived materials, water, and chemicals management
We continue to develop our approach and work in this area. See Nature for more details.
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