As breaking, a discipline of dance, prepares to take its place at the Summer Olympics for the first time in 2024, lululemon is excited to welcome professional B-Boy Phil Wizard as the brand’s newest ambassador.
Phil is helping to pave the way for the breaking community in Canada. The last two years have seen him compete at his highest level yet, and after being crowned reigning World Breaking Champion in 2022, he is now eyeing up a spot on Team Canada at the Paris 2024 Summer Olympic Games.
The partnership with lululemon supports Phil’s ambitions for the future of the sport. The chance to capture a new audience and increase visibility for the world of breaking is something Phil feels will progress the community and culture to exciting new levels.
His goal is to continue breaking and competing at the highest level for long as he can, sustaining not only his performance but his happiness and integrity, too. He credits this holistic outlook for keeping him prepared for any competition, at any point.
As he focuses on one of breaking’s biggest milestones yet, lululemon is proud to support Phil in his journey.