In honor of World Mental Health Day on October 10 – a day dedicated to raising global awareness for mental health education and driving positive change – lululemon is kicking off a series of interactive wellbeing events in communities across the globe. Events range from community sweat sessions across the United Kingdom, Germany, France, Spain, United States and Canada, to an immersive four-day event with wellbeing experience rooms in South Korea. Additionally, lululemon will unveil a “Wellbeing Roll-Out Gallery” in China Mainland in partnership with renowned artist Jeremyville, holding space for people to prioritize their holistic wellbeing.
According to the 2023 Global Wellbeing Report, while 67% of people rank their wellbeing as a top priority, only 12% say it’s where it should be. In fact, one in three respondents said their wellbeing is lower than it has ever been before – revealing a “Wellbeing Dilemma”, where the prioritization of wellbeing is not resulting in any wellbeing improvement. In support of these findings, lululemon is designing a range of World Mental Health Day events and activities to support people on their wellbeing journey.
“This World Mental Health Day, our regions are once again coming together in support of wellbeing as a universal right for all,” said Nikki Neuburger, Chief Brand Officer, lululemon. “From movement and mental health workshops to life-sized installations that immerse guests in a world of being well, our commitment to advancing wellbeing globally is driving a number of exciting activities on and around October 10 – we hope you can join us.”
World Mental Health Day Activities Happening Week of October 9, 2023
China Mainland: Shanghai
lululemon is partnering with Jeremyville, a world-renowned artist who shares a passion for community and uplifting work, to present the “Wellbeing Roll-out Gallery” at the iconic West Bund. The three kilometre-long outdoor installation will be home to a program from October 9-15 that includes “A Conversation Series” with key speakers, sweat sessions led by lululemon Ambassadors and more. Additional wellbeing activities will take place in five major cities across China throughout the month of October. Sign up via mobile device only here.
South Korea: Seoul
People in Seoul are invited to discover their own journey towards feeling better in a “Find Your Wellbeing” event from October 12-15, focused on simple acts of movement, mindfulness and connection. The four-day event includes a wide range of wellbeing activities from yoga and other sweat sessions to wellness experience rooms, to support people in building wellbeing habits they love. Sign up via mobile device only here.
Europe: UK, France, Germany and Spain
According to this year’s report, 65% of people believe that when they move their body, their mental wellbeing improves, and 44% of people are working out with others more than pre-pandemic. From October 9-15, lululemon is making space to help people feel their best through moving and connecting as a community at all European stores. Key cities include London, Barcelona, and Oslo, with train, yoga and run sessions led by store Ambassadors followed by downtime, connection and treats. Sign up here: London, Barcelona, Oslo.
North America: New York, Toronto, Boston, Seattle, Chicago and Bloomington.
To create spaces to connect, lululemon is inviting guests in North America to join World Mental Health Day activities on and around October 10 from coast to coast. From a dance experience hinged on connection and fun in Chicago to a Latinx-centered evening of panel discussions and movement in Boston, there will be a range of events. Sign up here: Boston, Seattle, Chicago, Bloomington.
“We believe in holistic wellbeing and helping people feel their best through daily movement and connection,” said Celeste Burgoyne, President, Americas and Global Guest Innovation, lululemon. “This year, we’ve hosted close to 1,500 events with more than half a million people, focused on building healthier, more connected communities. This October, we’re bringing our collective together in our Experiential Stores, on social and our digital app, and through lululemon Studio, for an inspiring array of wellness activities to support guests on their wellbeing journey.”
Australia and New Zealand
In sync with global trends, men in Australia and New Zealand are feeling hindered by societal and gender norms. For the fourth year, lululemon AUSNZ is partnering with Movember, the global men’s health charity, to improve men's wellbeing through movement, mindfulness and connection. This year’s “Movement for Change” campaign will feature a Movember x lululemon product capsule collection and a two-day wellbeing event to support men’s health later in October. Sign up here.