lululemon Studio, a new fitness platform, is available today through the lululemon Studio Mirror, app, and in-person experiences.
The new service connects members to the most dynamic fitness content, community, and products – at home, in person and on the go – building upon more than 10,000 on demand and live-streamed classes that have been available with a MIRROR subscription.
In addition to a breadth of content from some of the most notable fitness and wellness partners across North America, lululemon Studio members will have access to sought-after studios online and in person from AARMY, Y7 Studio, DOGPOUND, FORWARD__Space, Pure Barre, Rumble, AKT and YogaSix. Members will be able to stream new weekly classes from these partners as well as sign up for discounted classes in person at the studios’ brick-and-mortar locations, in addition to receiving discounts on lululemon product, early access to lululemon events, and more.
The new programming and partnerships speak to lululemon’s success building community and innovating fitness experiences in line with consumers' changing needs, and marks the next chapter for MIRROR as it evolves to become part of lululemon Studio.
Also available today is the new lululemon Membership program. All lululemon guests in North America are invited to sign up for a lululemon Essential Membership for free. This program enhances the guest experience by unlocking shopping perks, community experiences, and access to select lululemon Studio classes at no cost. Members also get early access to product drops, receipt-free returns in store, and more.
lululemon Studio Membership is available for $39 USD/month, or $49 CAD/month, and requires the lululemon Studio Mirror. Existing MIRROR members will automatically become lululemon Studio members, unlocking more value at the same monthly price.