In September 2022, lululemon opened two new stores in Spain – its first in the country – following the launch earlier this summer of a dedicated Spanish website, lululemon.es.
Located in Barcelona and Madrid’s main shopping districts, on Passeig de Gràcia and Calle Serrano respectively, the stores offer lululemon’s technical apparel and accessories for running, training, yoga, and on the move. Developed through the brand’s distinctive lens for innovation, the Science of Feel, products are defined by unparalleled fit, using proprietary performance fabrics and unique construction techniques.
“As a brand which supports wellbeing, lululemon has a strong synergy with the active lifestyle enjoyed in Spain, and our openings in Madrid and Barcelona mark an exciting milestone. The new stores will be hubs for us to build relationships with guests, and we’re looking forward to connecting communities through movement, development, and connection," commented André Maestrini, lululemon Executive Vice President of International. “The strength of our model across product innovation, guest experience, community, and culture provide a unique advantage as we introduce lululemon to our newest market.”
To mark the openings, lululemon released an exclusive advertising campaign for Spain, “Made to Feel,” featuring prolific Spanish yoga teachers, trainers, and influencers. In addition, the brand hosted studio takeovers in Barcelona and Madrid and participated in the popular Vogue Fashion’s Night Out event in Madrid, featuring live painting of a city-inspired mural by a local artist.
lululemon now operates more than 40 stores and four local language sites in nine countries in Europe: France, Germany, Ireland, the Netherlands, Norway, Spain, Sweden, Switzerland, and the UK. In addition, lululemon ships to additional countries across Europe via its EU website.
