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In November 2022, lululemon Australia & New Zealand celebrated the third year of their partnership with Movember, a leading global organization committed to changing the face of men’s physical and mental health.
Grounded in lululemon’s Impact Agenda, the partnership represents a shared commitment to improve conditions that support wellbeing in local and global communities through co-branded experiences, product capsules, collaborative ambassadorships, and impactful storytelling.
“Together, we know we can amplify our impact in our community by leveraging our platforms to inspire and create access to mental, physical, and social wellbeing,” said Paul Tinkler, VP of lululemon AUNZ.
In 2022, lululemon created its first-ever globally designed, locally-led custom lululemon x Movember product capsule. $5 AUD* from the sale of every eligible item was donated back to Movember, supporting causes including men’s mental health, suicide prevention, prostate cancer and testicular cancer.
In addition, the lululemon AUNZ community saw over 2,000 individuals sign up for their [mo]re than a run fundraising challenge, which provided an opportunity for runners to raise funds for Movember by challenging themselves to a distance of 60km, 30km, or 10km on a course of their choosing. As part of the challenge, lululemonAUNZ covered over 117,937 km collectively and raised more than $850,000 AUD.
*See website for details.