At lululemon our purpose

At lululemon, our purpose is to elevate human potential by helping people feel their best. For over 25 years, we have worked to create value in our communities through movement, mindfulness, and connection, and to address social and environmental barriers to collective wellbeing11 We define wellbeing as a lifetime practice of three interconnected elements—physical, social, and mental wellbeing..

We believe we have a role to play in advancing the wellbeing of people and our planet, for a resilient business, thriving industry, and healthier future.

In 2025, we launched Impact Agenda 2030—a renewed vision, strategy, and set of goals to guide our impact work through 2030. With this vision, we aim to support business resilience and adaptability, while maintaining our focus on accountability and collaboration.

Impact Agenda 2030 builds on what we achieved and learned from the original Impact Agenda we created in 2020, which formalized our longstanding impact work and established company-wide social and environmental goals. It is embedded into our company strategy and operations, and incorporates our learnings over the years while reflecting the evolving landscape of our industry.

Impact Agenda 2030 has two pillars—People and Planet—and is supported by a set of goals and multi-year plans that provide a clear, adaptable pathway and enable us to measure and report on our progress.

Impact Agenda 2030

Vision: We move together to drive resilience and innovation for people and the planet.

Focus Areas & 2030 Goals

People

Elevating employee wellbeing through a culture of high performance and high care

  • Maintain global gender pay equity and full pay equity in the United States2
    2 Pay equity refers to equal pay for equal work. Full pay equity includes gender and race. We have achieved gender pay equity globally and full pay equity in the United States and have continued to maintain it based on our periodic analysis. Our analyses are point-in-time and may vary as workforce composition and roles evolve.
  • Achieve top quartile performance in employee inclusion and wellbeing3
    3 This will be measured using employee survey results. Top quartile performance will be measured via the results of a third-party retail industry benchmark.

Supporting supply chain worker4 4 The people employed by suppliers that are involved in the manufacturing of products and materials for lululemon. rights, and wellbeing for their communities

  • Provide 200,000 participants with programs across supplier communities, to advance gender equity, financial resilience, and worker engagement5
    5 This goal will be measured based on the number of participants who receive services from grantees of lululemon Gives or those who actively participate in grantees' programming. Participant numbers will be self-reported by grant recipients. Participants may be counted more than once if they take part in multiple initiatives over the years. Participants refers to workers in our suppliers' facilities, the communities where they live, and broader communities connected to the apparel industry. Programs will be funded by lululemon Gives and may include strategic partnerships such as industry program pilots and research funding as well as vendor grants and participation in industry initiatives.

Fostering mental health and wellbeing through movement and mindfulness

  • Provide 20 million participants with experiences to advance wellbeing, including mental health, movement, and mindfulness6
    6 This goal will be measured based on the number of participants who receive services from partners of lululemon Gives or those who actively participate in partners' programming. Participant numbers will be self-reported by partners. Participants may be counted more than once if they take part in multiple initiatives over the years. Experiences may refer to programs, services, or resources from lululemon or third parties focused on wellbeing.

Planet

Minimizing emissions from product creation, transportation, and our operations

  • Maintain 60% absolute reduction in greenhouse gas (GHG) emissions7
    7 Absolute reduction in GHG emissions is the reduction in the total amount of GHG emissions emitted into the atmosphere over a specific period, relative to the baseline year.
    in our own operations8
    8 “Own operations” refers to facilities where lululemon has direct operational control, including company-operated stores, distribution centres, and offices.
    (Scope 1 and 29
    9 Scope 1 Emissions: Direct emissions from our own operations. Scope 2 Emissions: Indirect emissions from the generation of energy purchased for use in our own operations. Our climate data in the 2024 Impact Data & Indices Supplement contains both market-based and location-based emissions. Our goal uses market-based emissions. In alignment with the GHG Protocol Scope 2 Guidance, Scope 2 emissions can be reported based on either of the two allocation methods. Location-based emissions reflect the average emissions intensity of grids where energy consumption occurs, while market-based emissions are associated with electricity and contractual instruments that companies have purposefully chosen.
    ) from a 2018 baseline10
    10 The Science Based Targets initiative (SBTi) has validated our near-term science-based Scope 1 and 2 emissions reduction target. We initially achieved this goal in 2021 and have maintained it since. This goal is measured on a calendar year basis. (The SBTi is a corporate climate action organization that develops standards, tools, and guidance which allow companies to set GHG emissions reduction targets in line with what is needed to keep global heating below catastrophic levels and reach net zero by 2050 at the latest.)
  • Achieve 60% intensity reduction in greenhouse gas (GHG) emissions11
    11 Intensity reduction in GHG emissions is the reduction in the amount of GHG emissions per unit of activity, output, or any other organization-specific metric over a specific period. We measure emissions intensity as tCO2e per $ million USD of gross profit.
    in purchased goods and services, and upstream transportation and distribution (Scope 312
    12 Indirect upstream and downstream emissions across the lululemon value chain. Our Scope 3 goal includes Category 1 (with the exclusion of "other purchased goods and services," which relate to non-product spend) and Category 4 emissions, as defined by the GHG Protocol. This exceeds the SBTi requirement of including at least two-thirds Scope 3 emissions.
    ) from a 2018 baseline13
    13 The SBTi has validated our near-term science-based Scope 3 emissions intensity reduction target. This goal is measured on a calendar year basis.

Developing circular product solutions1414 Solutions such as procuring preferred materials for products, fostering circular design principles, or offering solutions to extend product use. for our business and guests

  • Make 90% of products that contain at least 25% preferred materials1515 We consider materials to be preferred when their production processes have the potential to minimize impacts on areas like climate, nature, or communities, compared to the conventional equivalents, and/or when they align with independent third-party certifications, schemes, or standards. Where applicable, we use the Textile Exchange 2023 definition of preferred materials to guide the continued development of our framework for evaluating materials. We regularly assess the attributes for preferred materials and evolve our definition as needed. Please see the 2024 Impact Report for details on what preferred materials may include. by weight1616 This excludes trims, which are estimated to be a small portion of our overall portfolio. "By weight" refers to the weight of materials in our products. Note: Trims are minor components added to a product for functional or decorative reasons (e.g., buttons, zippers, snaps).
  • Offer guests in 90% of global markets opportunities to extend product use, including repair or resale1717 This does not include outlets, pop-ups, airport stores, franchise markets, or markets with fewer than five stores, unless otherwise noted. As of 2024, resale is only offered in the United States.

Deepening our focus on nature, including land and water

  • We continue to develop our approach and work in this area.