lululemon officially welcomes Stockholm, Sweden to The SweatLife with the opening of its newest European store on June 1, 2018.
Committed to sweat, fun and world-class technical gear, the new store in Stockholm is located on Smalandsgatan 20.
Building on the success of the initial Stockholm showroom, this first permanent store in the region is 1500 sq. ft. of contemporary and refined retail space. In addition to sharing the functional and technical design of lululemon product, educators will support guests in discovering the newest studio openings, running routes and coolest cafés in the local area.
lululemon’s Stockholm store will provide an open and spacious environment to stretch, sweat and enjoy lululemon’s innovative product collections for women and men. Transforming into a studio space, guests will be able to join complimentary in-store yoga or sweat sessions with local lululemon ambassadors, including Andreas Byfeldt, Sweden’s renown Olympic Weightlifting coach.
To celebrate the opening, lululemon welcomed its running community to the iconic Ericsonhallen in Stockholm on May 21 for ‘I am limitless’—a special run, meditation and yoga event for 200 guests hosted by local lululemon ambassadors.
Bringing together the essence of Stockholm and the vision of lululemon, the store space offers innovative products and engaging experiences for guests to live happy, healthy and fun lives.