We make mindful choices about how we package our products.

It's part of our overall strategy in which we measure our company-wide waste footprint. By understanding the type of waste we produce, we can take measures to reduce it. For packaging, we aim to minimize our material use, choose environmentally preferred materials, and ensure that all packaging is recyclable at the end of its use.

Packaging

Plastic Packaging

To reach our goal of reducing our single-use plastics by 50%, we're focusing on eliminating packaging throughout our supply chain. This includes choosing preferred materials when possible.

Additionally, our shoppers are durable, reusable, and produced with a minimum 65% traceable recycled content. They can be reused to tote belongings. We are actively looking at ways to improve the materials from which they're made along with other opportunities to reduce environmental impacts.

Guided by our Sustainable Packaging Policy, we aim to:

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Design minimally by optimizing packaging to reduce waste

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Choose better materials from certified sources and recycled content

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Create a next life by designing into recyclability with mono-material or easily separate materials

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Inspire the guest enabling them to make mindful choices

Recycling

Textile Recycling

Through internal initiatives and great partnerships, over 90% of our damaged and excess products are resold, donated, or recycled.

Our yoga mats are recycled into an equestrian footing product called ReitenRight. As a last resort, hard-to-recycle items are sent to a waste-to-energy facility that generates electricity. We are also exploring innovative recycling trials to support a more circular economy.

Recycling at Distribution Centres

Four of our five global distribution centres have achieved zero waste. They’ve consistently reused and recycled over 90% of their waste materials for more than a year. Our newest distribution centre is on-track to achieve zero waste.

Our box reuse program saves more than 1 million boxes every year, and our teams recycle all the soft plastics and corrugate used to transport our product to our facilities.

Recycling at Stores

Through a survey and some less-than-glamorous dumpster diving, we discovered what our stores are capable of recycling in their local municipal or mall programs.

This information is shaping our recycling development programs and aiding in training and tool development.