This month, lululemon entered Austria with the opening of the first lululemon store on Vienna’s prestigious Kärntner Straße through its franchise partnership with Arion Retail Group. Austria is the fifth new market the brand has entered in 2026 with its franchise partners, following expansion into Poland, Hungary, Greece, and Romania.
The new 200-square-meter store in the heart of Vienna’s high-end shopping district offers lululemon’s range of premium performance apparel and accessories across activities. The store concept combines contemporary design with natural materials to create an open and welcoming atmosphere and aims to become a long-term community destination for connection, movement, and inspiration alongside local Ambassadors, fitness studios, trainers, and other partners.
Opening day on September 4 featured a live DJ, lululemon Mannerschnitten, complimentary coffee from a local café, and surprise-and-delight gifts for the first visitors to the store.
Community momentum has continued beyond launch day through a series of experiences with local partners and Ambassadors. These have included an Empowered By Run event led by lululemon Ambassador Katharina-Anna Maria in partnership with OURS Movement, who also took part in the Vienna Night Run on September 17 with members of the OURS Movement community. On September 18, lululemon hosted a special Community Yoga Event at the Hofburg.
Further community events, workshops, and experiences with local partners and Ambassadors are planned for the coming months. At these various activations, guests will have the opportunity to discover lululemon’s latest product innovations, experience the brand’s unique community culture, and connect with others through movement and wellbeing.
