VANCOUVER--(BUSINESS WIRE)--
lululemon athletica inc. (NASDAQ: LULU; TSX: LLL) today announced
that independent tests have confirmed the content of the VitaSea
product line to be consistent with the garment care and content
labels.
Robert Meers, CEO of lululemon, stated: "Product quality and
authenticity are of the utmost importance to lululemon. Integrity goes
to the core of everything we do and is at the heart of our
relationship with our guests. For this reason, we test our products
for content using a leading testing facility. We absolutely stand
behind our products, our processes and refute any claims in recent
press reports to the contrary."
lululemon has a comprehensive product testing process and partners
with SGS Group, a leading independent inspection, verification,
testing and certification company. The Switzerland-based firm conducts
a battery of tests before each season on all of lululemon's fabrics
across all product lines, testing for a variety of attributes
including content, pilling, shrinkage, and colorfastness.
In December 2006, Smartfiber AG, the developer and innovator of
SeaCell(R) Pure used in lululemon's VitaSea products, conducted
independent tests that confirmed the presence of vitamins, minerals,
and amino acids in the fabric that was provided to lululemon's
manufacturers. To create the fiber, SeaCell(R), a seaweed derivative,
is combined with a cellulose material, and spun into lyocell special
SeaCell(R) fiber. Specialized testing is required to measure
SeaCell(R) on the lyocell fiber.
Recent tests on the VitaSea fabrics were performed in June 2007 in
the SGS Laboratory in Hong Kong as well as confirmatory retesting
conducted last night in the SGS Hong Kong lab. Findings from SGS
confirmed that the fabric contains the lyocell fibers consistent with
the care and content labels on the product. Smartfiber AG further
confirmed these findings to contain lyocell special SeaCell(R) fiber.
Gerhard Neudorfer, Sales and Marketing Director SeaCell(R) Fibers,
said, "We pride ourselves on our quality control and oversight in all
of our manufacturing processes. SeaCell(R) is permanently incorporated
in the spun fiber we provide to lululemon and is of the highest
quality. In addition, we conduct our own quality assurance procedures,
including regular visits to production facilities, to ensure the
manufacturer is producing products in strict compliance with our
specifications as well as lululemon's."
Mr. Meers concluded: "Innovation and integrity are at the heart of
lululemon. We pride ourselves on innovative and technical design. We
are committed to continually bringing new and cutting edge products to
the marketplace."
About lululemon athletica inc.
lululemon athletica (NASDAQ:LULU; TSX:LLL) is a yoga-inspired
athletic apparel company that creates components for people to live
longer, healthier and more fun lives. By producing products that keep
people active and stress free, lululemon believes that the world will
be a better place. Setting the bar in technical fabrics and functional
designs, lululemon works with yogis and athletes in local communities
for continuous research and product feedback. For more information,
visit www.lululemon.com.
Source: lululemon athletica inc.