lululemon Studio Yet wrapped in Los Angeles after three powerful weeks of intention-fueled workouts and runs led by world-renowned trainers, coaches, and lululemon ambassadors.
From February 18 to March 8, lululemon invited guests to experience a limited-time training house on Melrose Avenue in Los Angeles. The space was a physical manifestation of the company’s global YET campaign, built around the tension between far-off goals and the daily work it takes to reach them. It was a space to push past “can’t” and propel the community toward goals they haven’t achieved—yet.
Over the course of the activation, lululemon welcomed over 2,300 attendees to more than 60 workouts, events, and special programs. The class schedule had options for all experience levels, with workouts designed to leave attendees feeling stronger, energized, and accomplished. Fitness classes ranged from high-intensity strength and weight training to yoga and runs, taught by a lineup of top trainers and coaches that included Korey Rowe, Megan Roup, Adrian Williams, Akin Akman, Dani Coleman, and Justin Knussi.
Rooted in community and honoring every stage of the training journey, Studio Yet was designed as a high-performance sanctuary. The space included a gym for training, a studio for yoga, Pilates, and mindfulness, and a rooftop for classes when weather permitted.
"Studio Yet was created to inspire our community to set big goals and support them through their journey to achieve them,” said Nikki Neuburger, Chief Brand & Product Activation Officer. “Every detail was considered. Through intentional programming, community-fueled experiences, and thoughtful design, Studio Yet enabled us to connect with our collective in the Greater Los Angeles area in new and exciting ways – helping our guests to get after their next ‘YET.’ Thank you to our incredible lululemon team, ambassadors, and the partners involved in bringing to life such an amazing space, thoughtful experience, and diverse schedule of workouts."
For the first two weeks, lululemon’s on-site retail space highlighted the launch of Unrestricted Power – a new innovation for strength training – and programming featured classes focused on weightlifting to put the product to the test. The final week celebrated the launch of the company’s latest run collection as the city of Los Angeles prepared for marathon race weekend, with shakeout runs and run-focused training to support the community in reaching their goals.
Grounded in lululemon’s commitment to advance mental health and wellbeing through movement and mindfulness, all class proceeds from Studio Yet were donated to support BlacklistLA, a local nonprofit and lululemon Gives partner that blends running, wellness, and culture to inspire healthy living. Creating accessible and welcoming spaces, BlacklistLA empowers people to move together, connect deeply, and prioritize health as a lifelong practice. At the close of Studio Yet, gym and studio equipment were donated to BlacklistLA as well as local partner studios and non-profit organizations.
“lululemon Studio Yet showed Los Angeles what intentional community programming can look like. From runs and fitness classes to sound baths and DJs setting the vibe, it created a space where people could move, connect, and recharge together,” said Erik Valiente, Executive Director & Head Coach of BlacklistLA. “The funds raised for BlacklistLA bring us one step closer to building a permanent home for movement, wellness, and community in Los Angeles. Thank you lululemon and Studio Yet—let’s keep this magic going.”
