Today, lululemon introduces its newest women’s training apparel franchise, Glow UpTM.
The product’s body-hugging, move enhancing support was designed to empower lululemon guests to train without holding back.
“Every product we design solves an unmet need for our guests,” says Melanie Anayiotos, Vice President, Women’s Design Performance, lululemon. “Glow Up introduces a new fabric innovation and waistband technology that delivers the supportive fit and sculpted look our guests wanted. It’s the perfect marriage of performance and style so you can train with total confidence.”
Constructed with a newly re-engineered version of lululemon’s proprietary technical fabric, UltraluTM, it feels thicker without being heavier and moulds to the body, for a sleek, supportive look and feel. Glow Up also introduces a new waistband design that leverages new bonding technology with minimal seaming to deliver a held-in sensation that hugs the waist for an exceptionally smooth, streamlined silhouette.
Combined with minimalistic design, Glow Up’s sweat-wicking, quick-drying and abrasion resistant performance ensures smooth transition between studio and street.
The Glow UpTM HR Tight, Crop and Glow UpTM Tank launch online at lululemon.com and in stores globally, starting February 11, with more styles to come later this year.