lululemon is officially venturing into the outdoor apparel category, inspiring guests through lululemon Hike, a collection designed to make it easier to spend more time outdoors.
lululemon Hike is an invitation to make every detour on your journey a welcome one, to chase adventures on the trails and beyond them. Inspired by lululemon’s core belief in the physical and mental benefits we gain by breathing in, outside.
This core belief inspired a 33-piece dual gender collection rooted in balance; to immerse oneself and experience the sense of peace found in the natural world. Packable, stretchable, adjustable features make for pieces that move with you, not against you. Tailored to everything guests love about lululemon gear, made specifically for the needs of hiking.
“We wanted this collection to be about the functionality lululemon is known for,” said Ben Stubbington, Senior Vice President of Design & Concepts at lululemon. “Elevated with adaptable details for outdoor adventures like packable, lightweight layering systems, fashion-forward aesthetic and colours, with abrasion-resistant, highly breathable fabrics.”
Among the meticulously designed pieces within the collection, guests will be introduced to the new LiftOS™ Hiking Backpack. LiftOS™ is a design philosophy comprised of features that work in tandem to help disperse the weight and load of a backpack through multiple components, including internal organization, strapping systems, and structured back panel. lululemon engineered this technology with the aim of taking weight off key pressure points while also providing an aesthetically pleasing design.
lululemon Hike is available online and in stores globally, starting today.