lululemon is proud to announce that its Centre for Social Impact has committed an additional $1M, raising its total investment to $3M over the past two years, to support The Trevor Project and National Alliance on Mental Illness’ (NAMI) efforts in support of the national rollout of a 9-8-8 number for mental health crisis and suicide prevention services in the U.S. beginning July 16.
The Trevor Project is the world’s largest suicide prevention and mental health organization for lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ2IA+) young people, and the National Alliance on Mental Illness (NAMI) is the largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness.
Suicide is the second leading cause of death for people ages 10-34, while 1 in 6 U.S. youth ages 6-17 experience a mental health condition each year, and only half of them get the assistance they need. This Pride season, lululemon is working with The Trevor Project and NAMI to shine a light on the mental health disparities as well as providing life-saving crisis intervention services. Both leading mental health organizations have worked closely with the Federal Government ahead of the July 16th launch of 988 and advocated for the new three-digit dialing code for the National Suicide Prevention Lifeline to include specialized resources for marginalized communities, including LGBTQ2IA+ youth.
Through the launch of 988, lululemon’s aim is to destigmatize suicide and increase access to mental health resources.
Nikki Neuburger, Chief Brand Officer said “At lululemon, our purpose is to elevate human potential by helping people feel their best, which includes removing barriers to equity so that everyone has a sense of belonging. Pride is an opportunity to powerfully show up in allyship for our LGBTQ2IA+ employees and People Network, uplift LGBTQ2IA+ youth, and amplify the work of The Trevor Project and NAMI in providing our LGBTQ2IA+ youth a safe space to tackle mental health and suicide prevention. We are proud to have contributed $3M over the past two years towards supporting these efforts.”
Together with the Trevor Project and NAMI, lululemon’s Centre for Social Impact aims to disrupt inequity in wellbeing through movement, mindfulness, and advocacy by amplifying the importance of mental health and youth suicide prevention within the LGBTQIA+ this Pride season. The Centre, which was launched in 2021, unifies lululemon’s wellbeing initiatives to achieve the Company’s Be Well Impact Agenda goals, which include providing access to wellbeing tools for more than 10 million people by 2025 and investing to advance equity in wellbeing in its local and global communities by 2025. For more information on lululemon’s Centre for Social impact, click here.
Read the full joint release
here.