Located on 38 Avenue des Champs-Élysées, lululemon's new Parisian flagship store spans 515m2 across one level and houses the company’s innovative men’s and women’s apparel and accessories for yoga, running, training and everything in-between. Unique store features also include the first expression of lululemon’s footwear collection in continental Europe, a private suite to accommodate personal shopping experiences, and a mural wall by local artist Léa Augereau.
“Paris is a centre of sport, innovation, and culture and the Champs-Élysées – an iconic location synonymous with so much that is special about this city – was a natural choice for lululemon’s second European flagship,” said Sarah Clark, Senior Vice President, lululemon EMEA. “The store will be our fullest product and brand experience in France to date, and we have an incredible team of passionate educators who are ready to connect with new and existing guests.”
In addition to its comprehensive product offering, the store will be a hub for community connection – further expanding the brand’s Parisian collective, which has grown significantly over the last seven years. Following an initial schedule of exciting store experiences during its opening month, the flagship will host events throughout 2023 that are rooted in movement, connection, and personal growth.
"We are proud of our strong connection to the French capital, having launched our first retail store in Paris back in 2015," added André Maestrini, lululemon’s Executive Vice President of International. “Our new flagship opening on the famous Champs-Élysées will allow us to deepen our relationships with guests and the local community, serving our vision of unlocking greater possibility and wellbeing for all.”
The Champs-Élysées flagship is lululemon’s fifth store in the French capital, joining popular locations in Place du Marché Saint Honoré, Rue Pavée, Rue Bonaparte and Le Bon Marché, as well as a dedicated French ecommerce site lululemon.fr.
