lululemon joins forces once again with Central Saint Martins, University of the Arts London’s renowned MA Fashion course to introduce a limited-edition print collection that merges function and fashion.
This second collaboration collection features six prints crafted by lululemon’s design team using artwork created by CSM’s MA Fashion students. Inspired by a trip to Kyoto where they met with local artisans and designers in residence, lululemon’s design team was moved by the artists’ focus and dedication to perfecting a single technique or style, some of which had been passed down through families for generations. The design team shared this experience to brief in the “Art of Motion” to the students, encouraging them to discover and explore their own inspirations and interpretations of the concept.
Six final pieces of student artwork were selected by lululemon’s design team and feature various mediums and techniques, from layering watercolour and calligraphy on acetate to mimic the aesthetic of a Korean prayer book, to a special gloss paint developed to evoke the look of glaze, ink and screen-printing found on Japanese ceramics and the art of Shibui.
Each piece of artwork was digitized by lululemon’s design team to create pattern pieces in proportion to select styles. The patterns were body-mapped to flatter natural physical contours and emphasize the illusion of movement for each print.
The prints are applied to Nulux®, lululemon’s buttery-smooth fabric offering sweat-wicking, quick-drying properties and lightweight compression for a next-to-nothing feeling, and engineered in three classic lululemon styles – the Speed Wunder Tight, Wunder Under and Energy Bra.
The full lululemon x Central Saint Martins print collection will be available for a limited time starting today, March 13, in all lululemon London stores, our 5th Avenue store in New York City, online at lululemon.co.uk and at select stores across Europe, Asia and Australia.
About Central Saint Martins
Central Saint Martins is internationally renowned for the creative energy of its students, staff and graduates with an exceptional reputation for educating foundation, undergraduate, postgraduate and research students in arts, design and performance. CSM’s award-winning campus at King’s Cross opens opportunities for creative collaboration and has provided an outstanding social scene for students.
Alumni include Pierce Brosnan, Sarah Burton, Jarvis Cocker, Matthew Collings, Terence Conran, Peter Doig, Anne-Marie Duff, Michael Fassbender, Colin Firth, Gilbert and George, Antony Gormley, Tom Hardy, Christopher Kane, Stella McCartney, Helen McCrory, Alexander McQueen, Sandy Powell, Raqib Shaw, Penelope Wilton, Joe Wright.
CSM is part of University of the Arts London (UAL), an international centre for innovative teaching and research in arts, design, fashion, communication and the performing arts. The University is made up of six Colleges: Camberwell College of Arts, Central Saint Martins College of Arts and Design, Chelsea College of Arts, London College of Communication, London College of Fashion and Wimbledon College of Arts.
www.arts.ac.uk/csm