Speaking to investors and analysts at the company’s Analyst Day, lululemon announced its plans to double its 2021 revenue of $6.25 billion to $12.5 billion by 2026.
Building upon the momentum of the last three years—having grown revenue from $3.3 billion in 2018 to $6.25 billion in 2021 and delivered overall revenue and earnings goals early—lululemon will leverage its proven Power of Three formula to double men’s and digital revenues, and to quadruple international revenues relative to 2021.
lululemon will continue to focus on its three strategic pillars to fuel revenue growth over the next five years:
Product Innovation: lululemon will leverage its Science of Feel innovation lens across categories to continue to grow its men’s business and expand its women’s and accessories businesses. The company also sees significant runway within Core categories of Run, Train, Yoga and On the Move, as well as exciting opportunities in Play, such as Tennis, Golf, and Hike, and new categories, such as footwear.
Guest Experience: lululemon will continue to create world-class experiences by harnessing the power of its guest relationships. The company is expanding new programs like lululemon Like New, its first trade-in and resale program, and will launch a two-tiered membership program in the fall to build stronger engagement across both physical and digital, cultivate its community, and inspire through innovation.
Market Expansion: With significant runway in both new and core markets, lululemon is focused on ensuring local relevance and deepening connection as it continues to introduce the brand to more communities around the world. Engaging guests in China Mainland, growing its core markets, and scaling and entering new countries across APAC and Europe will be key to quadrupling international revenues. The company also plans to open its first stores in Spain and Italy.
lululemon’s Impact Agenda priorities will underpin its Power of Three ×2 growth strategy. The plan includes focusing on building an environment that is equitable and inclusive, advancing equity in wellbeing across its communities, and working to prevent environmental harm and helping to restore the planet.
Watch the full Analyst Day webcast here, and view the presentation slides here.