The Canadian Olympic Committee (COC) and Canadian Paralympic Committee (CPC) have announced that lululemon is the new Official Outfitter of Team Canada. Beginning with the Olympic and Paralympic Winter Games in 2022, the multi-year partnership will span four Games ending after the Los Angeles 2028 Games.
As Official Outfitter, lululemon will design Team Canada’s apparel and accessories for the Games and provide every athlete, coach, and Mission Team member with clothing for the Opening Ceremony, Podium, Closing Ceremony, media opportunities, and Athletes’ Village wear.
lululemon has long been a champion of sport, helping athletes in Canada and around the world push their limits and perform and feel their best. In celebration of the partnership and the brand’s new role, lululemon will increase its support of Team Canada through its roster of ambassadors who embody the brand and who have made an impact in their sport and their communities as they strive to achieve their goals. Ambassadors include Brooke D’Hondt (Snowboard), Piper Gilles (Figure Skating), Liam Hickey (Para ice hockey), Justin Kripps (Bobsleigh), Brigette Lacquette (Ice Hockey), Paul Poirier (Figure Skating), Dawn Richardson Wilson (Bobsleigh), Cassie Sharpe (Freestyle Skiing), John Tavares (Ice Hockey), and Frédérique "Fred" Turgeon (Para alpine skiing).
The Team Canada athlete kit, along with additional designs available to consumers, will be revealed next month.