Ladd to oversee the global eCommerce strategy for lululemon
VANCOUVER, British Columbia--(BUSINESS WIRE)--
lululemon athletica inc. [NASDAQ: LULU; TSX: LLL] today announced that
Chris Ladd has been appointed to its Senior Leadership Team as Senior
Vice President, Global eCommerce. In this role, Mr. Ladd will oversee
all global eCommerce strategy. Reporting to Christine Day, Chief
Executive Officer, Mr. Ladd's responsibilities include crafting the
overall online business strategies, web user experience, design, content
and brand standards that will optimize lululemon's global online efforts.
Mr. Ladd possesses 14 years of experience developing e-Commerce
businesses for global brands. Most recently he served as SVP, Global
Marketing and Direct Channel at Crocs. During his tenure at Crocs, Mr.
Ladd was responsible for 45% of the company's overall revenue base
through 378 worldwide retail stores and 23 websites. He led the
strategic development of assets in the direct channel including in store
visual merchandising, retail store design concept, social and digital
media, cross channel campaign management and overall brand experience.
Previously he worked with TextureMedia as VP, Client Services, Strategy
and e-Marketing for outdoor apparel, footwear companies. He also held
marketing and e-Commerce positions at Titleist and Footjoy Worldwide,
and Reebok.
Commenting on Mr. Ladd's appointment, Christine Day, CEO of lululemon
athletica, said, "Chris has the right combination of leadership and
experience to guide lululemon into new areas of growth. He has a proven
track record for building innovative and profitable online businesses
and building global infrastructures. Our eCommerce business has already
shown tremendous potential, and we look forward to Chris and his team
maximizing the potential of this global opportunity."
About lululemon athletica inc.
lululemon athletica (NASDAQ:LULU; TSX:LLL) is a yoga-inspired athletic
apparel company that creates components for people to live a long,
healthy and more fun life. By producing products that keep people active
and stress free, lululemon believes that the world will be a better
place. Setting the bar in technical fabrics and functional designs,
lululemon works with yogis and athletes in local communities for
continuous research and product feedback. For more information, visit www.lululemon.com.
Forward-Looking Statements:
This press release contains "forward-looking statements" within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E of
the Securities Exchange Act of 1934 that involve risks, uncertainties
and assumptions, such as statements regarding our future financial
condition or results of operations, our prospects and strategies for
future growth, the development and introduction of new products, and the
implementation of our marketing and branding strategies. In many cases,
you can identify forward-looking statements by terms such as "may,"
"will," "should," "expects," "plans," "anticipates," "believes,"
"intends," "estimates," "predicts," "potential" or the negative of these
terms or other comparable terminology. These forward-looking statements
are based on management's current expectations but they involve a number
of risks and uncertainties. Actual results and the timing of events
could differ materially from those anticipated in the forward-looking
statements as a result of risks and uncertainties, which include,
without limitation: the possibility that we may not be able to manage
operations at our current size or manage growth effectively; the
possibility that we may not be able to locate suitable locations to open
new stores or attract customers to our stores; the possibility that we
may not be able to successfully expand in the United States and other
new markets; the possibility that we may not be able to finance our
growth and maintain sufficient levels of cash flow; increased
competition causing us to reduce the prices of our products or to
increase significantly our marketing efforts in order to avoid losing
market share; the possibility that we may not be able to effectively
market and maintain a positive brand image; the possibility that we may
not be able to maintain recent levels of comparable store sales or
average sales per square foot; the possibility that we may not be able
to continually innovate and provide our consumers with improved
products; and the possibility that our suppliers or manufacturers may
not produce or deliver our products in a timely or cost-effective
manner; and other risk factors detailed in our filings with the
Securities and Exchange Commission ("the SEC"), including Risk Factors
contained in our final prospectus relating to our initial public
offering included in our Registration Statement on Form S-1 (file no.
333-142477) filed with the SEC, as revised or supplemented by our
quarterly reports on Form 10-Q filed with the SEC. Our filings with the
SEC are available at www.sec.gov.
You are urged to consider these factors carefully in evaluating the
forward-looking statements herein and are cautioned not to place undue
reliance on such forward-looking statements, which are qualified in
their entirety by this cautionary statement. The forward-looking
statements made herein speak only as of the date of this press release
and the company undertakes no obligation to publicly update such
forward-looking statements to reflect subsequent events or circumstances.
Source: lululemon athletica inc.