New Brand Concept for 6-12 Year Olds to Be Tested in Three Stand
Alone Canadian Stores
VANCOUVER, British Columbia--(BUSINESS WIRE)--
lululemon athletica inc. (NASDAQ:LULU) (TSX:LLL) today announced that
the company is introducing ivivva athletica, a new brand that will
create athletic products with a younger generation in mind. ivivva will
seek to inspire 6-12 year olds to be active for life through the
creation of technical, multi-functional apparel that are long lasting
and include many of the unique design features found in lululemon
products today. The ivivva concept will initially focus on girls'
apparel and will be tested in three stand alone stores in Vancouver,
Victoria, and Calgary, slated to open before the holiday season.
lululemon CEO Christine Day said, "We are an entrepreneurial company
that never stops innovating. We have listened to feedback from our
guests and are excited to introduce ivivva through these three Canadian
stores as a test concept. We believe this market is underserved and we
are excited to create something to inspire a younger generation to be
physically active."
ivivva athletica was created based on extensive feedback from guests who
wanted athletic garments for a younger age group using the same
signature fabrics, technical design features and exciting colors for
which lululemon is known. ivivva garments are designed for function
sports such as gymnastics, dance, figure skating, field hockey, track
and field and soccer, as well as all-day versatility. As with lululemon
garments, free hemming will be offered.
lululemon will be using the existing oqoqo store locations in Vancouver
and Victoria for the ivivva stores as the oqoqo line is integrated into
the full lululemon product offering. The two existing oqoqo store
locations will close in September 2009 and will reopen as ivivva stores
in November 2009.
About lululemon athletica inc.
lululemon athletica (NASDAQ:LULU; TSX:LLL) is a yoga-inspired athletic
apparel company that creates components for people to live longer,
healthier and more fun lives. By producing products that help keep
people active and stress free, lululemon believes that the world will be
a better place. Setting the bar in technical fabrics and functional
designs, lululemon works with yogis and athletes in local communities
for continuous research and product feedback. For more information,
visit www.lululemon.com.
Source: lululemon athletica inc.