Today, lululemon announced a partnership with the BNP Paribas Open—the largest combined ATP and WTA 1000 tennis tournament in the world—to become its official apparel and footwear outfitter.
This multi-year collaboration will showcase lululemon’s athletic and lifestyle offerings at the BNP Paribas Open, including the company’s high performance, high style tennis gear that provide athletes with innovative on and off the court solutions.
Each spring, lululemon will outfit more than 2,000 BNP Paribas Open volunteers, tournament officials, and ball crew members in official tournament apparel and footwear. The partnership will also debut a signature line of co-branded merchandise.
“Community is at the heart of everything we do at lululemon,” said Celeste Burgoyne, President, Americas and Global Guest Innovation. “Tennis may be an individual sport, but it’s deeply rooted in connection - and that’s why it’s been part of our story for years. Partnering with the BNP Paribas Open gives us a meaningful way to engage with our athlete ambassadors, fans, and guests who embody the values we hold close: staying grounded under pressure, moving with intention, and building community.”
Fans heading to Indian Wells in March can look forward to “lululemon day”, which will take place on Sunday, March 8. The company will also have an expanded section in the on-site Tennis Paradise Shop, as well as a standalone fan activation space in the Retail Courtyard of the Indian Wells Tennis Garden.
“lululemon is a natural partner for the BNP Paribas Open and truly embodies the spirit of Tennis Paradise,” said Philippe Dore, Chief Marketing Officer at the BNP Paribas Open. “From their high-quality apparel to their focus on performance, lululemon shares our passion for excellence and delivering memorable experiences. Together, we’re excited to enhance the world-class atmosphere that makes Indian Wells such a special destination for players and fans each March.”
Visit bnpparibasopen.com/partners/lululemon to learn more about the new partnership. Additional details on the collection will be announced prior to the tournament.