Beginning October 7, lululemon is continuing its efforts to advance wellbeing for all by hosting a series of wellbeing events around the world as part of its “Together We Grow” initiative. From a wellbeing festival in Seoul, to “The Wellbeing Garden” interactive takeover at the Start Museum in Shanghai, guests can sign up to connect and move with lululemon in a number of ways this World Mental Health Day.
According to lululemon’s 2024 Global Wellbeing Report, when movement and community come together, individuals have the opportunity to increase their holistic wellbeing:
45% of people who participate in just 30 minutes of daily activity with others say they feel a positive impact on their overall wellbeing.
People who use physical activity to socialize with others report a 23% increase in overall wellbeing.
1 in 2 feel a sense of belonging when working out with others.
"We are pleased to share new insights into the state of wellbeing around the world,” said Calvin McDonald, CEO, lululemon. “By sharing these insights, we hope to stimulate conversations and encourage people to reflect on how to support their wellbeing. The data shows us that moving with others and feeling a sense of community can positively impact how a person feels, and we look forward to bringing our guests and communities around the world together throughout the year to do just that.”
lululemon World Mental Health Day Activities
In support of World Mental Health Day, lululemon is kicking off a series of interactive wellbeing events in communities across the globe. Details on the events as well as how to sign up can be found below:
China Mainland: Shanghai
lululemon is partnering with Graphic Rewilding, a London based artist duo to present "The Wellbeing Garden" at the Shanghai Start Museum. From October 8 - 13, a week-long program will be hosted in partnership with our lululemon Ambassadors, studios and Here to Be partners as well as thought leaders, encouraging people to explore what it means to be well through conversation and movement. In cities all around China, Graphic Rewilding’s artworks will be presented in lululemon stores and in signature community events. Guests can sign up on lululemon’s WeChat Min Program to join the event.
South Korea: Seoul
From October 11 - 12, lululemon will host a two-day wellbeing mini-festival in Seoul focused on movement and grounded in run, train, and yoga offerings at COEX. In addition, guests are invited to the “Together We Grow” challenge. Participants will be encouraged to unlock 1 million minutes of movement classes for the APAC community by posting a photo or video engaging in physical activity with one or more friends on Instagram stories using the #togetherwegrow “Add Yours” template. For each person tagged in content, 30 minutes will contribute to the goal of 1 million minutes. Those who join lululemon at the event in COEX will have the opportunity to also pledge movements. Follow lululemon’s social channel for more information and progress.
Europe:
From October 10 – 12, lululemon is creating space to inspire connection on a wellbeing journey across Europe with events in London and Berlin, engaging with guests in a time of yoga together. On October 10, lululemon will be donating 10% of their UK sales revenue to the UK suicide prevention charity Campaign Against Living Miserably (CALM). lululemon will also be matching donations made up to £50,000 to lululemon Ambassador Jonny Davies, who is embarking on his latest Run the Capitals challenge, attempting to run 960km, across five capitals, in 12 days.
North America: New York City
On October 10, more than 500 lululemon stores across North America are setting up playdates, offering free, play-inspired activities hosted by hundreds of Ambassadors so guests can move and connect with others. With a full larger-than-life playground takeover of the 5th Avenue store in New York City, guests can join playful activities and surprises throughout the day in partnership with lululemon Ambassador, Kendall Toole and National Alliance on Mental Illness. Check your local store for details.